Trademark registration is meant to safeguard your brand and provide you with the necessary tools to avoid or stop another party from using similar signs to take advantage of the recognition of your business. Usually copying trademarks or slightly modifying them is done by businesses who sell similar products and want to gain more sales based on the indifference of the customer to inspect the symbol closely. This may result in them purchasing substandard and fraudulent products or services, which may put your brand name at risk due to the close proximity and matching symbols. A Trademark symbolises a mark in trade and refers to a mark that has the capacity to be represented graphically and can be distinguished from the goods and services provided by one entity from those of the others. A trademark can include the shape of their goods, packaging, or a combination of symbols with colors.

Essentially a trademark can be that identifies a brand name to their customers. A “Mark” consists of a device, brand, label, heading, ticket, signature, name, word, numeral, letter, the shape of products, packaging, or a combination of colors or any combination of the aforementioned. Trademark registration in India is highly advised to protect your brand name as there are several instances of plagiarism and cloning of fraudulent products and services.