It is extremely essential that you are particular about the application for the renewal of your trademark in advance, i.e. before the expiry of the 10 years deadline. The Trademark Ministry will send you a notice to the registered office of your brand establishment to intimate you about the upcoming expiry. However, keeping in mind the going concern of a business, you would very well want to continue this trademark. If you have not filed your application for continuation and renewal of the trademark before the due date, the Registrar of Trademarks may advertise their intention to cross out the trademark front to the journal. In the case you don’t apply for renewal before the date of expiry, you can do so by paying the fine amount later. The process of reinstating a trademark in the journal is called restoration. However, this could be a process subject to litigation.